Pattern Spotter: the data does not speak for itself

Three small datasets. Three confident readings available for each. Spot the pattern — then notice who is doing the work. Ninety seconds, no instructions needed.

1Four quarters, four regions

A retail chain's Q4 revenue, by region. The board pack goes out tomorrow.

$78.9KNorth
$91.2KSouth
$74.5KEast
$98.7KWest

What's the headline finding?